Part of the Conzumables + Contract Manufacturing Alliance Incubation System

Regional Chains

Regional mass merchants are often the smartest entry point — easier access, relationship-driven buying, and a proving ground for national expansion.

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Mass Merchant Profiles

Bi-Mart

Bi-Mart is a member-owned retail cooperative founded in 1955 in Yakima, Washington, built around a simple model of value pricing, limited assortment, and community-focused service. The company operates as a closed-membership store (customers pay a small one-time fee), offering a mix of general merchandise including hardware, automotive, outdoor goods, electronics, and pharmacy services. Known for its no-frills approach and strong local loyalty, Bi-Mart has maintained a unique niche in the Pacific Northwest as a hybrid between a discount store and a general merchandise retailer. Today, Bi-Mart operates approximately 80 retail stores across Oregon, Washington, and Idaho, serving communities with a combination of everyday essentials and specialty categories such as sporting goods and seasonal items. Headquartered in Eugene, Oregon, the cooperative continues to focus on value, simplicity, and customer ownership, positioning itself as a regional alternative to large national retailers.

Fred Meyer

Fred Meyer (often misspelled "Fred Mayer") is a supercenter retail chain founded in 1922 by Fred G. Meyer in Portland, Oregon, and is widely credited as one of the pioneers of the one-stop shopping concept-combining groceries, general merchandise, pharmacy, apparel, and home goods under one roof. The company built a strong reputation across the Pacific Northwest by offering convenience, competitive pricing, and a broad assortment of products in large-format stores. Today, Fred Meyer operates approximately 130+ stores across Oregon, Washington, Idaho, and Alaska and is a division of Kroger. Headquartered in Portland, Oregon, the chain continues to serve millions of customers through its supercenter model, offering full-service grocery, pharmacy, and general merchandise departments, along with digital services like pickup and delivery.

Meijer

Meijer is a family-owned supercenter chain founded in 1934 by Hendrik Meijer in Greenville, Michigan, and is widely credited with pioneering the modern one-stop "supercenter" concept in 1962. The company combines full-service grocery stores with general merchandise, pharmacy, apparel, electronics, and home goods under one roof, creating a comprehensive shopping destination. Known for its strong Midwest presence and customer-focused approach, Meijer emphasizes value, fresh food, and community engagement while remaining privately owned by the Meijer family. Today, Meijer operates approximately 270+ supercenters across Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin, serving millions of customers each week. Headquartered in Grand Rapids, Michigan, the company continues to expand through new store openings, digital commerce, and integrated services such as curbside pickup and delivery, while maintaining its reputation as a leading regional retailer.

West

Fred Meyer

130+ stores

Kroger-owned hypermarket chain in the Pacific Northwest. Full grocery + general merchandise. Strong regional loyalty.

WinCo Foods

140+ stores

Employee-owned, low-price leader. No frills, bulk bins, and aggressive pricing. Idaho-based with growing Western footprint.

Bi-Mart

80+ stores

Membership-based (just $5/lifetime). Oregon, Washington, Idaho. Discount variety + grocery. Very accessible for small brands.

Midwest

Meijer

270+ stores

Michigan-based supercenter chain. Full grocery + general merchandise under one roof. Strong private label. Family-owned, innovative.

Hy-Vee

280+ stores

Employee-owned supermarket chain across 8 Midwestern states. Known for strong local sourcing programs and in-store dining.

Menards

330+ stores

Home improvement + general merchandise. Wisconsin-based. Carries food, snacks, and household items alongside hardware.

South

H-E-B

430+ stores

Texas's dominant grocer and one of the most respected retailers in the U.S. Strong local sourcing, own manufacturing, fiercely loyal customer base.

Brookshire's

180+ stores

East Texas / Louisiana-based chain. Multiple banners including Super 1 Foods. More accessible for emerging brands.

Publix

1,400+ stores

Employee-owned, Southeast-focused. Known for exceptional customer service. Strong private label and growing organic/natural sets.

Northeast

Wegmans

110+ stores

Consistently ranked America's favorite grocery store. Premium positioning, strong prepared foods, and extremely curated assortment.

ShopRite

300+ stores

Cooperative of independent retailers under the Wakefern banner. Largest retailer-owned cooperative in the U.S. Regional buying power.

Price Chopper / Market 32

130+ stores

Northeast chain rebranding to Market 32. Focus on fresh and local. More accessible to emerging brands through local buyer programs.

Why Start Regional?

Easier Buyer Access

Local buyers have more authority

Lower Minimums

Less volume risk to test

Proof of Concept

Build scan data for nationals

Relationship-Driven

People buy from people

Ready to Go Regional?